Why People Aren’t Sharing Your Job Openings On Social Media

By Victoria Robertson on January 2, 2019

When it comes to posting a job opening, it’s one thing to post on your website or even your LinkedIn profile, but another entirely to post the opening on any other social media account. But why is there such a stark contrast between these methods of posting job openings?

When you’re looking to get more applicants for a position, posting your open position on social media is a great method, but it needs to be done correctly. When you have trouble getting individuals to share the posting, that’s where difficulty arises.

For that reason, here are six reasons why people aren’t sharing your job openings on social media so you can begin to combat them.

Photo Via: pixabay.com

1. Fear

The number one reason people aren’t sharing your job openings on their social media channels is fear. This fear either stems from individuals that are currently on the hunt for a new job and don’t want their current employers/coworkers to know or from individuals that don’t want to share the posting for their friends for fear it will be assumed they are the ones seeking a new position.

There is a lot of negativity around this way of thinking, as people don’t want to give off the wrong impression or have those they work with make any assumptions, which deters them from posting your job.

2. Self-Consciousness

Another big reason that people don’t share job openings across social media platforms is due to self-consciousness. There are many people that use their social media accounts to boost their followers or to share personal triumphs etc. Posting a job isn’t normally in line with that way of thinking.

In addition, many people believe postings belong on platforms such as LinkedIn, or on job boards, so they are less likely to use their personal social media accounts to share such positions for fear of losing followers or negatively bombarding their social media friends with irrelevant content.

3. Confusion

In addition to these reasons, there is also the likelihood that individuals are confused as to how to share these job postings. If your job posting doesn’t clearly have a call to action that allows users to share the posting on their social media platforms, they are likely not going to go out of their way to share the posting.

The best thing you can do here is have clickable links that auto-fill a social media post on the corresponding platform so there is little to no effort needed on the user’s end in order to share the posting.

4. Lack of Interesting Content

Similarly to the self-consciousness of posting, many individuals won’t post a job opening because it’s not interesting to them. This can either mean the posting itself doesn’t have enough interesting content or that the position doesn’t sound like one that individuals would be interested in.

To combat this, be sure to use colorful writing to really sell the position. You’re not only trying to sell the individuals applying, but you should also be trying to sell the individuals that may be posting the position, as you want as many eyes on it as possible for the best selection of applicants.

5. Ambiguity

Another common error related to job postings is ambiguity in the posting. For instance, if you are not clear as to what a position is, where it’s located, how much it pays as well as the required experience level, you’re not likely going to get many individuals willing to share that information.

You want to be as upfront and honest as possible when it comes to the details of the position, so be sure to be specific, detailed and, whenever possible, don’t leave out any information that can make the position seem ambiguous at all, as individuals will be far less likely to share the posting.

6. Lack of Clarity

Last, but definitely not least, there is the error of a lack of clarity with your job posting. When it comes to the lack of clarity, individuals will not share a job posting that they feel is unclear. So if they read the description and don’t know what the position is, they are not going to share it.

So again, be detailed and specific in your job postings. Have individuals read it that aren’t familiar with it to see if they understand all of the details. Basically, if you can avoid confusion in your audience, that’s in your best interest.

Again, posting an opening and getting people to share it are two entirely different things, and far less easy than you would think. Rather than blindly posting and hoping for the best, keep these six reasons why people aren’t sharing your job openings on social media in mind, that way you can better combat this problem.

Good luck and happy hunting!

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